This session took place on 13/17 Augusty 2020.
Cultivation and Contributed Revenue
Even though many in-person performances are suspended and resources for engaging patrons are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever.
According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, "What you do now—how you treat your patrons—will be what everyone remembers after the COVID-19 crisis recedes.”
Join Claudia van Poperingen and Eric Nelson from TRG Arts for a tactical webinar to address the urgency of today and the new normal challenges of tomorrow. We'll share tactics, strategies, real-world industry examples and best practices, with plenty of time to answer your questions.
Data and strategies will be shared from the TRG Arts & Purple Seven COVID-19 Sector Benchmark Dashboard, TRG 30 Virtual Roundtable Series, and real-world industry examples. The final 30 minutes of the webinar were reserved for attendee questions and group dialogue.